NDM case study: How has news changed?
NDM case study: How has news changed?
1) Read this Ofcom 2016 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom document.
- The survey has approximately 150 codes for different potential sources for news. Also allows respondents to nominate their own sources which yields a further 700 or so, including regional sources.
- Includes various social media and intermediary sources.
- BARB (Broadcasters’ Audience Research Board) is the official industry currency for TV consumption.
- TV is the most-used platform for news nowadays (used by 69% of adults), the internet has increased in use compared to 2015 (48% vs. 41%).
- Half of 16-24s say they use TV for news compared to nine in ten of those aged 65+.
- One in twenty (6%) use all four main platforms for news. One in five (19%) uses only TV for news.
- Three in ten (29%) now use a mobile for news.
- BARB shows in 2016, adults watched an average of 110 hours of news on TV. 16-24s watched 23 hours in 2016 compared to 33 hours in 2015. Adults aged 65+ watched 215 hours in 2016.
- One third (33%) of UK adults say they consume news through radio, this has remained stable.
- National daily titles have decreased from 9.2 million in 2010 to 6 million in 2016
- Among the 29% of survey respondents - The most-used titles for news are: Daily Mail (26%), The Sun (22%), the Daily Mirror (11%), followed by 9% using each of the Metro, The Times and The Guardian.
- Nearly half (48%) of adults say they use the internet for news nowadays, an increase from 41% in 2015.
- Broadcaster websites/apps are used by 23% of all adults for news, 20% use social media sites, 17% use search engines and 15% use newspaper sites/apps.
- There are considerable differences by demographic group. For example, those aged 65+ are twice as likely as 16-24s to say they use BBC One for news (72% vs. 35%), and ITV (40% vs. 18%), while 16-24s are more likely to use Facebook (31% vs. 1%) and the BBC website or app (30% vs. 10%).
- Across all platforms, an average of 3.8 individual sources are used for news, comparable to 2015 (3.5).
- Among users of TV for news and among newspaper users, 2.0 individual sources are used. For internet users, 2.3 news sources are used.
- Nearly six in ten (58%) of radio news users only use one radio source for news; 40% of TV news users only use one source; 38% of internet users only use one source and 31% of newspaper news users use only newspapers for news
- Television has a 39% share of reference, followed by the internet (37%), radio (16%) and then newspapers (9%).
- Seven in ten (70%) think that it is important for broadcaster websites to be impartial, followed by newspaper sites (66%). Just over half (52%) think it’s important that social media sites are impartial.
- Adults in Scotland are the most likely of all UK nations to say they are interested in news about their nation (46% very interested vs. 27% across UK as a whole)
2) What are the most popular platforms for audiences to access news and how has this changed in recent years?
The most popular platform for audiences to access news is the television. This has changed in recent years as there is an increase in the platform of news consumption which is now the news online.
3) How do different age demographics access news in the UK?
16+ mostly access the news (69%) through television whereas the least platform is newspapers (29%).
16-24 mostly access the news through the internet (63%) whereas the least is newspapers (14%).
65+ mostly access the news on through television (89%) whereas the least is the internet (18%).
4) What percentage of 16-24 year olds use the internet to access their news?
63% of 16-24 year olds use the the internet to access their news.
5) Does socio-economic status change attitudes to news? If so, how?
Socio-economic status changes attitudes to news to some extent.
The ABC1 socio-economic group are more likely to use newspapers, radio and internet for news than C2DEs, but both of these socio-economic groups are just as likely to use TV.
BC1 socio-economic groups are more likely than C2DEs to watch most channels, although C2DEs are more likely than ABC1s to watch ITV.
People from BAME (black and minority ethnic) groups are more likely to watch the BBC News Channel and CNN than are white groups.
6) How many different sources of news are used on average? How does differ between different groups?
There are multiple sources :
7) How has news consumption through television changed in recent years?
News consumption has changed through television as more people are accessing the news online rather than watching television. Due to this, there has been a decrease in recent years.
8) How much has newspaper circulation declined since 2010? Why do you think this is?
Overall circulation of printed newspapers has decreased since 2010. National daily titles have decreased from 9.2 million in 2010 to 6 million in 2016.
9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?
- Among the 29% of survey respondents who said they consumed news through newspapers, the most-used titles for news are: Daily Mail (26%), The Sun (22%), the Daily Mirror (11%), followed by 9% using each of the Metro, The Times and The Guardian.
-According to comScore’s News/Information category, 86% of the total digital audience in April 2017 accessed BBC sites, 68% accessed the Mail Online/the Daily Mail, and 64% accessed The Sun Online.
These newspapers' political view are mostly conservative.
10) How does online news consumption differ for age, gender and socio-economic status?
11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
40% of people use social media to access news. This differs by age and socio-economic status as females, 16-24 year olds and C2DE are mostly likely to use social media to access the news compared to others.
12) What percentage of users only use social media sites for their news?
47%.
13) What are the most popular online sites for news?
14) What percentage of 16-24 year olds access news mostly from social media?
40%.
15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
New/digital media: audience and institution
The benefits for institutions from the changes of new and digital media is that they are able to appeal to a wider range of audiences which would make their brand more reputable.
The most popular platform for audiences to access news is the television. This has changed in recent years as there is an increase in the platform of news consumption which is now the news online.
3) How do different age demographics access news in the UK?
16+ mostly access the news (69%) through television whereas the least platform is newspapers (29%).
16-24 mostly access the news through the internet (63%) whereas the least is newspapers (14%).
65+ mostly access the news on through television (89%) whereas the least is the internet (18%).
4) What percentage of 16-24 year olds use the internet to access their news?
63% of 16-24 year olds use the the internet to access their news.
5) Does socio-economic status change attitudes to news? If so, how?
Socio-economic status changes attitudes to news to some extent.
The ABC1 socio-economic group are more likely to use newspapers, radio and internet for news than C2DEs, but both of these socio-economic groups are just as likely to use TV.
BC1 socio-economic groups are more likely than C2DEs to watch most channels, although C2DEs are more likely than ABC1s to watch ITV.
People from BAME (black and minority ethnic) groups are more likely to watch the BBC News Channel and CNN than are white groups.
6) How many different sources of news are used on average? How does differ between different groups?
There are multiple sources :
7) How has news consumption through television changed in recent years?
News consumption has changed through television as more people are accessing the news online rather than watching television. Due to this, there has been a decrease in recent years.
8) How much has newspaper circulation declined since 2010? Why do you think this is?
Overall circulation of printed newspapers has decreased since 2010. National daily titles have decreased from 9.2 million in 2010 to 6 million in 2016.
9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?
- Among the 29% of survey respondents who said they consumed news through newspapers, the most-used titles for news are: Daily Mail (26%), The Sun (22%), the Daily Mirror (11%), followed by 9% using each of the Metro, The Times and The Guardian.
-According to comScore’s News/Information category, 86% of the total digital audience in April 2017 accessed BBC sites, 68% accessed the Mail Online/the Daily Mail, and 64% accessed The Sun Online.
These newspapers' political view are mostly conservative.
10) How does online news consumption differ for age, gender and socio-economic status?
11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
40% of people use social media to access news. This differs by age and socio-economic status as females, 16-24 year olds and C2DE are mostly likely to use social media to access the news compared to others.
12) What percentage of users only use social media sites for their news?
47%.
13) What are the most popular online sites for news?
- BBC Sites
- Mail Online/ Daily Mail
- The Sun Online
- Telegraph Media Group
- Mirror Online
14) What percentage of 16-24 year olds access news mostly from social media?
40%.
15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
New/digital media: audience and institution
16) What are the benefits for audiences from the changes new and digital media have had on the news industry?
The benefits for audiences from the changes new and digital media have had on the news industry is that they are more able to access free content and news stories. Also, the use of instant news contributes to audiences being able to always be updated on news stories and have 24/7 access to certain news stories.
17) What are the benefits for institutions from the changes new and digital media have had on the news industry?
The benefits for audiences from the changes new and digital media have had on the news industry is that they are more able to access free content and news stories. Also, the use of instant news contributes to audiences being able to always be updated on news stories and have 24/7 access to certain news stories.
17) What are the benefits for institutions from the changes new and digital media have had on the news industry?
The benefits for institutions from the changes of new and digital media is that they are able to appeal to a wider range of audiences which would make their brand more reputable.
18) What are the downsides for audiences as a result of new and digital media in news?
The downsides for audience is that they could be introduced to "fake news". Not every news story is from a reputable source and alot of news stories would lead to audiences believing things that are not real.
19) What are the downsides for institutions as a result of new and digital media in news?
The downsides for institutions as a result of new and digital media in news is that they will not be able to make as much profit if they have things like paid subscriptions for news stories as users would be available to free content and could access another news source.
The downsides for audience is that they could be introduced to "fake news". Not every news story is from a reputable source and alot of news stories would lead to audiences believing things that are not real.
19) What are the downsides for institutions as a result of new and digital media in news?
The downsides for institutions as a result of new and digital media in news is that they will not be able to make as much profit if they have things like paid subscriptions for news stories as users would be available to free content and could access another news source.
20) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?
Audiences have benefited mostly from the changes in new and digital media as due to the reduced limitations that they may have faced when purchasing a print newspaper. This includes being able to access the news 24/7, having instant news, multiple news sources and free content. Also, as audiences are more multi-functional, they are able to take advantage of convergence. This leads to more convenience as they are able to access everything on one device.
Audiences have benefited mostly from the changes in new and digital media as due to the reduced limitations that they may have faced when purchasing a print newspaper. This includes being able to access the news 24/7, having instant news, multiple news sources and free content. Also, as audiences are more multi-functional, they are able to take advantage of convergence. This leads to more convenience as they are able to access everything on one device.
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