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The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.

Power in itself has been a direct result of new/digital media as the significant technological development of this has meant that audiences have more options in how they consume and produce media, such as the news. New/digital media has allowed there to be an advance throughout eras as content, focusing on the news, had to historically be accessed on multiple different platforms, such as print and broadcast, but has now converged and is available on one device - smartphones. This predominance of this global digital age is evident as the history of the internet started from December 1995 where 0.4% of the world population used the internet to, up to date, June 2017 where 51% use the internet. This has led to globalisation and includes advantages in the news such as variety and prosumerisation, however, includes some disadvantages such as restrictions and lack of regulation which arguably robs the audience of its power. 






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